Past WCCI Presentations
2010
Web Video... You Can't Make Just One
Dan Presser; Tweedee Productions
The Secrets of Signature Customer Service
Bill Geist, Zeitgeist Consulting
Marketing Yourself in a Down Economy
Peter Gray; Manager of Executive Recruitment, QTI Group
Facebook Fan Pages for Business
Nathan Towne; PR Manager, Shine Advertising Co.
"Holding Our Breath"- Building a Coalition for Clean Air
Mike Flaherty, President of Flaherty & Associates
2009
“Lighten Up” in 2009: Programming Yourself for Healthy Habits
Jordan Bingham, Director of Health Initiatives for Wisconsin Sports Development Corporation
How can SEM (Search Engine Marketing) benefit my business in a down economy?
Tom Kuhne, WSI
The Power of Teamwork
Rena Broadnax, On Track Life Coaching, LLC
Emergency Preparedness
Captain Jim Wheeler, Madison Police Department
Play in the Woods: Branding American Players Theatre
Sara Young, Dir. Of Communications for APT
Social Media and Small Business
Dan Paulson, In Vision Business Development
Managing Emotions in Emotional Situations
Marni Y.V. Bekkedal, Two Steps Forward, LLC
Integrated Communications
Derrick Himes, AT&T
The Secrets of Signature Service: Winning Strategies for the New Year
Bill Geist; Consultant, author and marketing expert; Zeitgeist Consulting
2008
The Falk Explosion - Lessons Learned :
Evan N. Zeppos, APR – President, Zeppos & Associates, Incorporated
“Please Come Back” – The Power of Retaining and Respecting Your Client Base : Todd Kent – Certified Business Coach, actionCOACH
Treading lightly in our travels: the eco-tourism movement and the value of environmental branding
Will Christianson – Outreach Coordinator, Wisconsin Department of Tourism and Krista Flanagan – Vice President of Sales & Marketing, Greater Madison Convention & Visitors Bureau
The Changing Face of the Capital Times : Paul Fanlund, Editor of The Capital Times
Imagine the Possibilities : Laura Geisking, President, The Creative Company Inc.
Strengthening the Bond : Kevin Kluender
Reality Check – Keeping the campaigns honest during this vigorous election year : Colin Benedict, News Director WISC News 3
Ready, Set…Grow! A Big Vision for a New Madison Children’s Museum : Ruth Shelly, Executive Director of Madison Children’s Museum
Yes, you can write a book! : Steve Busalacchi, Author & Principal of Busalacchi Communications
2007
Networking for Dynamic Results: Turning Contacts into Clients and Referral Partners : Matt Anderson – The Referral Authority
Life Is a Balancing Act: 5 Steps to a More Balanced Life : Mary Kay Aide – Certified Life Coach
What’s deal-io with Milio? – An Identity Change Case Study : Big Mike Liautaud, Milio’s Sandwiches
Little Steps Fill Big Shoes: Networking to Keep Your Career Moving Forward : Martha Carrigan, Big Shoes Network
Video: More Than a Document Tool : Jeff Blankenship, Complete Video
Engaging Communications through Temperament: The External Communication Challenge : Jeanne Patti – Temperament Certified Professional & President of Ignyte, LLC
The Whole World in the Palm of Your Hands - A Look at the Power of Portable Technology : Steve Van Dinter – CEO of EZSchoolAlert.com & former technology reporter at WISC-TV
Who’s a Journalist? Should You Care? : James Baughman – Director, UW School of Journalism and Mass Communication
Breaking the Charisma Code: How Charisma Can Enhance Your Communications : Fred “Doc” Heide, Professor of Psychology & Playwright, Performer and Co-founder of American Folklore Theatre in Door County.
2006
What’s New in E-marketing? : Dan Early, President of Ascedia
CowParade Wisconsin 2006 : Claire Varrelmann & Becky Kronberg, Wisconsin Milk Marketing Board
Reaching a Growing Latino Marketplace : Dante Viscarra, Publisher, La Comunidad Newspaper
What’s the Best Medium for Your Message? : Maureen Kennedy Boelter – Momentum Marketing Communications
Starting a Small Business – Entity Options and Beyond : Josh Kopp, Lathrop & Clark, LLP
Talent Search – Calling in the Pros for Your Marketing : Raquel Repka, owner and president of The Rock Agency
Buy Me! How to sell anything without selling : Dan Paulson – President, InVision Business Development and Marketing
Communication Across Ethnic and Food Cultures : Larry Johnson, Market Manager of the Dane County Farmers’ Market
Get Tuned in to Web Video Trends : Dan Presser – Tweedee Productions
2005
2004 Election: Radio Pros and Cons : Mitch Henck, WIBA-AM Radio
Merging Creative into the Marketing Mix : Laura Moberly, Sleeping Dragon Graphics, LLC
Your Space is Talking - Do You Know What it is Saying? : Susan Eaton Mendenhall, Spatial Impact
Organized E-mail As Easy As 1-2-3 : Nancy Kruschke McKinney, Successful Organizing Solutions
Your Turn to “Ask Larry” about his work at MAPD : Larry Kamholz, Outgoing Public Information Officer at MAPD
Covering Business in the Capital Region: An Editor's Perspective : Teryl Franklin, Business Editor, WSJ
Play Ball! A Look at the Mallards’ Marketing Game : Vern Stenman, General Manager, Madison Mallards
Blogging for Fun and Profit : Gordon Smith – Professor, University of Wisconsin Law School
The Magic of Sales : Tom Krzystof, Magician
2004
Doin’ the Dells...Marketing : Romy Snyder, Wisconsin Dells Visitor & Convention Bureau
Public Image - Growing Your Business : Big Mike’s Super Subs
Communication Strategies & the Public : Disaster Services Public Information Officer
Predictive Index (PI) – A diagnostic tool that provides business leaders with a clear look at their people and how they work : Jim Klunick, Wipfli Young
Writing the Perfect Business Plan : Jacqui Sakowski, Sakowski Consulting
How to Motivate Your Staff / Co-workers : Ann Sherman, GE Healthcare Information Technologies
Overture: A Prelude to Downtown Expansion : Michael Goldberg, Overture Center for the Arts
Professional Presence: Inside and Out : Susan Smedley and Amy Grant, The Next Level Training, LLC
GMCC: A Year in Review : Jennifer Alexander, GMCC President
2003
It's a New Year – Get Organized! How to Manage Multiple Projects : Michael Tobis, Ducks-in-a-Row
Conflict Resolution / Coping with Difficult Situations : Stephen Pearson
Understanding How the News Media Work : Tom Still, Wisconsin Technology Council
The Road from Communications to the Cabinet : Roberta Gassman
The War in Iraq; A Historian Offers some Preliminary Assessments : James Baughman, Professor of Mass Communications & Journalism, UW-Madison
Transition from Journalism to P.R. - A Panel Discussion : Ken Syke - Madison School District, Michael Flaherty - Flaherty & Associates, and Melanie Conklin - Mayor Dave Cieslewicz’s Office
Successful Internet Communications: It’s about Usability, naturally! : Jim Franck, Token Ridge LLC
Finding Good Freelancers and Managing the Freelancing Process : Harriet Brown, Wisconsin Trails Magazine
Think. Laugh. Live. : Tom Farley, The Chris Farley Foundation
2002
Beware of Cybersquatters : Lydie Arthos Hudson, Lathrop & Clark
Life in the Bigs: Madison is Closer than you Think : John Roach, John Roach Projects
Let’s Get Digital: The Camera of the Future : Michael Springer, The Camera Company
Milking the State for all it’s Worth : Michael Jacob, C.O.W.S.
Communication Etiquette : Kay Moore, Moore Business Perspectives
Business Card Exchange
Crisis Communication & the Media: How to Take and Maintain Control of the Situation When Things Get Tense : H. Carl Mueller, Mueller Communications
Image is Power! How visual branding programs effect our human culture : Mark Schmitz, Z•D Studios
Marketing a Franchise - How do you succeed? : Barbara Behling, Culver Franchising System, Inc.
(re)Invigorate Your Organization! By... getting to yes! : Jodi Cohen
2001
Handling the Media (before it handles you) : Marshall Cook
What’s in a Name? Naming Rights: The Alliant Energy Center : Tim Heinrich, Alliant Energy
Consider Diversity: Important for today’s marketing efforts : Janet Kelly, MATC
Communication: Are you really Listening? : Van Nutt, Improvability